Developing Customer-Centered Sites

Nicole Karwowski
February 14, 2020

Every single website developer or designer has their own way of creating a website, but is it the best way to attract and maintain customers? There’s actually a 7 step process for developing a website. The first step in almost any process is to understand your target audience, where you decide how you are marketing your idea. Next, is the “exploration” stage, where the designer creates multiple design drafts, just to see which the client prefers. After the client gives their feedback, the next obvious step is fixing your mistakes. Once all the mistakes are fixed, you must give the client a full functioning prototype, where they are able to see the whole website. The client then goes through the prototype website, and the designer adds in images and content to the site itself. The only thing after launching is maintaining and regularly updating your website. At this point, the steps seem to be very repetitive and similar to any other process.

The first couple steps are very similar to any other Design of Sites blog posts, so it stays pretty consistent when working on a site. The main thing to remember is that clients should always be “in the loop” when you are working on their website. They must be updated regularly, especially when you change or add something to the site. Prior to doing anything though, is making sure that the client gives you a budget and sticking to it because the client will not be very happy to find out that you spent more money than you were given. I know that I wouldn’t, just like everyone else probably…

Something to keep in mind when updating someone’s website is that you could either give them the “rights” to update, or the designer can do it.  There are pros and cons to both, but generally, having the designer do the “heavy lifting” and the client just doing basic updates is the way most tend to go, just because it is easier that way. Obviously, if you decide that you would like the designer to do it for you, know that there will be a fee associated with it but also that there will be a lesser chance that something wrong will happen that you will not be able to fix it yourself.

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