Local Search Marketing
In a rush to communicate with the world, online businesses forgot how important free online business directories can be when buyers and customers in your own community are looking for your services. The importance of local search marketing has grown in tandem with the meteoric rise in the number of people doing local Internet searches on their smart phones and other mobile devices.
Each new local business listing increases your chances of being found by customers.
The combined impact of attracting new customers with your company’s listing in dozens and dozens of free directories can be positively enormous. In addition, consistent Name, Address & Phone Number (NAP) on local directories is a “signal” Google looks for when ranking a site for SEO Keywords.
What Is Local Search Marketing?
The simplest definition of “local search” is any online search aimed at finding something within a specific geographic area; i.e., “Mexican restaurant in downtown Houston.” In the pre-Internet era, local search was leafing through a thick and heavy paper Yellow Pages directory.
Local search marketing is coordinated strategic marketing approach designed to make a business more visible to local searchers by creating listings in free online directories and as many of them as possible. Every directory listing builds a business’ visibility to future customers, creating an immediate connection that usually leads to a purchase at the physical location of the business or sometimes online.
How Popular Are Local Searches Online?
As reported on SearchEngineLand.com, ComScore, a leader in measuring the digital world, published its 2014 study of local search behavior featuring these statistics:
PC owners conduct local searches
Mobile phone owners use their phones for local searches
Tablet owners used their devices for local searches
How Powerful Is Local Search Marketing?ComScore’s statistics continue to underscore the importance of local search marketing:
- Nearly 80% of local searches on mobile devices turned into purchases, with nearly 90 percent of those purchases being in a physical store (73 percent) or on the phone (16 percent) vs. online (11 percent). 80%
- 76% of those purchases happened the same day and the majority happened within a few hours. 76%
Making sure that you have a presence everywhere your potential customers might find you is critical to any local marketing plan. Don’t wait! Add your local business to these directories today!
Large Businesses Need Local Search Marketing, Too
Even businesses that aren’t as locally focused as large B2B organizations benefit
from local search marketing. Think about vendors, customers, partners, and potential
employees who need directions to your offices. Going to the wrong location or trying
to contact you with an out-of-service phone number is the kind of bad experience
that can quickly erode brand affinity.
Is your Business Listed on these Top 20 Directories?
Every directory that doesn’t list your business or, worse, lists outdated or erroneous contact data about you is an opportunity you miss to connect with a prospective or active customer, vendor, or supplier:
RyePoint Internet Marketing has the experience to create a strong local search presence for your business that drives more local customers to your doors. Watch how local search marketing directly increases your sales.
Free Local Search Marketing Consultation
Don’t miss out on the enormous potential effect of Local Search Marketing on your bottom line! Contact RyePoint Internet Marketing today, (919) 230-2969, or contact us online to schedule a free no-obligation consultation with Evan Caulfield, our CEO and founder. Get ready to protect and boost your brand presence while enhancing your business’ visibility in local searches. Let’s talk about the lasting impact Local Search Marketing can have on your online success.